A few years ago, if you mentioned the word “da'wah”, the first image that would usually appear in our minds was that of an old man wearing traditional Islamic clothes, speaking standard, formal Arabic, and preaching his, sometimes, complex way into the minds and hearts of thousands of Muslims as well as non-Muslims. Language is indeed arbitrary, as the meaning of the word “da'wah” has changed in the minds of millions of Muslims worldwide, since more and more youth have become involved in the da'wah field.